You might not believe this, but mobile searches can often lead to phone calls. If people search for your website, there are strong chances that they will find your number and call you. And smartphones allow them to call you easily just by tapping on your phone number on your website. This is not surprising – the phone, after all, is a device used to make calls.

Google says that 61 percent of all mobile searches lead to phone calls. Are you ready to handle this kind of phone call conversion? Is your pay per click campaign designed with call conversion in mind? Here are a few things you need to know about PPC call conversions.

Calls make it easier for potential customers to connect with your brand

This is an often forgotten fact, but phone calls are the most effective way to make connections. If you provide them the option to call, they will readily use it.

Tips to optimize call conversions

Use local numbers

Campaigns with area codes specific to a geographic location convert better, so it’s a good idea to use local numbers. People like to do business with a company that has a local presence.

Improve caller experience

Make sure to provide excellent customer service to your callers. Route their calls to the right department. You should be able to live up to their expectations when they call to inquire about your company.

Even small improvements to the call experience make a big difference. Avoid using a complicated automated answering system with too many options. You also need to ensure that callers are not kept on hold for several minutes.

Schedule your ads

Show your ads when your employees are in the office. There should be someone to pick up the phone when it rings. This aspect is often overlooked. If a potential customer calls and no one answers the phone, will they bother to call you again?

You don’t need to spend a lot of money to implement these tips. With these three simple methods, you’ll be able to tap into a new source of leads – the online searchers-cum-callers.