No matter how good your content is, if you don’t promote it, no one is ever going to see it. You may have web visitors that routinely check your site for fresh content, but if you want to build your audience, you need to share you content. However, your content must first be shareable.
What Makes Content Shareable?
The reasons you may have web visitors routinely go back to your site and read your content is that it:
- It provides value to them – Your content should inform web visitors about the law topic on which they need information.
- They share your viewpoint – For instance, when you share your blog, your visitors will keep coming back to your site because they like your opinion on issues. They then may share it with other likeminded people.
- Encourages action – If you are trying to get visitors to schedule a consultation, your content should encourage that action.
These are just a handful of reasons why creating shareable content is important. It can be linked on social media to try to get as much attention as possible.
Format Content for Sharing
Along with developing content, it should be formatted for sharing. By formatting your content correctly, it will appeal to your audience. Format your content by:
- Creating a catchy, yet informative title
- Including images, graphics, infographics, etc.
- Making it the right length
- Making it easy to read by making it easy to skim
- Using conclusions
Readers want information quickly, but you should give enough that they understand the topic. Make it readable by using sections, and good graphics will help make the information memorable.
Who is Your Audience?
Figure out who you are writing for; are you trying to sell your services, give information to people about the law, or is your content trying to appeal to other leaders in your industry? Design your content by whom you want reading it.
By knowing who you are targeting, formatting your content correctly, your content should get more visitors to your website, as well as shares.