Most law firms promote their practice through networking and depend on word of mouth. Word of mouth is a great way to promote your business and social media can widen the scope of your tactics. When your law firm has a profile on Google+, Facebook, and Twitter, it will increase the visibility of your practice online. This also allows you to connect with prospective clients in your community. By launching a spirited social media campaign, you can broaden your brand recognition and increase your firm’s visibility.
Social media helps you to find new contacts quickly. It introduces you to interesting websites and new blogs. It is also a great place to distribute press releases and news.
Here are four sites that allow you to leverage the power of social media.
A business page on Facebook allows you to connect with potential clients. On your page, you can share law related content that might be interesting to your users. You can provide them guidance or solve their small issues. This is also a great way to drive traffic to your law firm website.
Twitter is another platform you can use to connect with potential clients. Twitter has become even more important now because tweets have started appearing in search results. The recent Google Twitter deal makes tweets appear on search engine pages almost instantly. With tweets, you can interact with potential clients and answer their questions. What’s more, Twitter gives you real time feedback.
Want to show off your lawyers’ expertise? LinkedIn is the right platform for this. This is a network of professionals. LinkedIn allows you to attract and exchange referrals. Create a business page on LinkedIn to leverage the power of this platform. If you do not have a presence on LinkedIn, your attorneys will not have a platform where they can proudly proclaim their place of employment. In fact, law businesses that are not on LinkedIn might even appear unprofessional.
Google+ results enjoy prominence in search results. This is basically a review site that allows people to review the services they use. Existing customers can review your law firm on Google+. Positive reviews will definitely attract more clients.
There are several other social media channels. We discussed the most prominent of them. Your social media profiles are a reflection of your brand online. That explains why you need to create a professional image on the internet.