Yelp has updated its ‘Yelp for Business Owners’ mobile application. Both Android and iOS versions of the app received the update. The update added two new capabilities.
- The ability to upload images from the application
- The ability to flag content that violates the terms and conditions of Yelp
In a recent blog post, the company also encouraged businesses to add photos to their profile.
How Yelp helps law firms
Over the years, Yelp has established itself as the leader in sourcing consumer reviews and experiences. Yelp reviews help consumers decide where they should go when they need a product or service. The way Yelp filters user reviews has often been subject to criticism. However, businesses that are active on this social network have reported an increase in their annual earnings.
How Yelp benefits law firms?
Every month, about 138 million people use Yelp to find everything from lawyers to restaurants. If your law firm manages to get good reviews on Yelp, it will help your practice tremendously. Nielsen says that 4 out of 5 people are likely to hire a service they searched on Yelp. The new mobile app helps small businesses take advantage of these opportunities.
The latest version of the application has an interface optimized for mobile devices. This means that if a customer is searching for legal service using Yelp, your presence on the app will make your firm visible to him. The app also supports several other features including the following.
The ‘Message the Business’ feature allows users to directly communicate with businesses. Also the new business owners’ app allows businesses to receive notifications instantly and respond to both public comments and private messages in real time. So while the customer will connect to you through their app, you can respond to their queries using your side of the app.
If you advertise your service on Yelp, now you will be able to see how many Yelp users clicked on your ads. Perhaps the best thing about this app is that it gives small businesses an opportunity to connect with their brand ambassadors. It also makes it possible for them to quickly respond to customers who received less than perfect service. In this age of social marketing being able to change negative reviews into positive opportunities is crucial if you want to compete against large businesses.
Right now the new mobile business app lacks many key features. But Yelp plans to add more features in the near future.