Google has made another addition to its social network, Google+. This new update, Collections, it is a new way to promote your law firm on social media. It offers more exposure and is the hottest thing that is attracting several attorneys for business promotion. Here are the top reasons to use Google+ Collections.
Google+ Collections are a way of organizing posts in a particular category into groups, and users have the option to follow particular collections.
You can promote your best posts in special themed collections. Another great way to use Collections is to build a list of your services in a visual form. This will allow your customers to get a better understanding of what you do.
Collections for your law firm
If you use Google+ Collections properly, you will be able to project yourself as an authority in your niche. Great Collections may also get promoted by Google. Google is already trying to promote Google +, and Collections are a step in that direction. If this happens, it will increase the reach of your posts and follower count.
Using Collections, you can target particular demographics. Successful marketing is all about giving your customers what they want. This explains the importance of curation. If you are always condensing interesting posts and articles to a single collection, visitors will start considering you as an authority in your legal niche. This does not mean that you should only share articles on your services. What you should do is to build brand awareness. Reach out to other authors in your niche and let them know that you like their work. They will most probably return the favor and share your content.
Will Google+ Collections improve your Law Firm’s position in search results?
This is not exactly clear because Google has always been quite secretive about its search algorithm. However, it is safe to assume that Google Collections may also have a moderate impact on your search rankings. Even if Collections do not increase your search performance dramatically, they may help in another way. Popular social media posts often make it to the top of SERPs, and that’s certainly a huge indirect benefit.
If you are interested in learning how Direct Law Strategies can help you law firm’s digital presence give us a call today for a free consultation 1-877-978-1035.