SEO and other local business market tricks and tips are flooding the Internet to help lawyers maximize their reach in targeted areas. One thing that you shouldn’t overlook is the power of content marketing. Content marketing means to provide meaningful information about topics people are talking about online in a given geographic area. This doesn’t mean producing articles about topics you think should be important to them, but building off what is already trending online.


How do you find out what people are talking about?

The digital world is all about social media, and more people are accessing the Internet via mobile devices than ever before. If you want to drive local traffic to your practice, find out what they are talking about and give them relevant content to share that is tied back to you. You can do this by checking the trend lists for Twitter, Facebook and other popular social media sites. Be forewarned though, what people are interested in talking about changes quickly.


Don’t assume, do the work.

The one thing that won’t work for content marketing is working off an assumption or premise. It is one thing to look at precedents in the legal world, but the Internet reflects the ever changing focus of local populations. If you want to stay relevant, and generate more local traffic, you have to do the research to find out what is trending as a topic – not just once, but over and over again.


Get on a schedule, and get a content creator.

If that sounds like a lot of work it is, it is also very specialized work. All of those quick 500 word articles you read online aren’t just dashed off, they are written by someone who specializes in content creation and works at a high speed to produce timely product. Your best bet to garner as much local business with content marketing is to create a schedule, and then contract with a content creator. They can keep your topics relevant and well written, as well as at the top of the local trend lists.


If you or your firm have questions about how content marketing can create potential new local clients give Direct Law Strategies a call today for a free consultation.